Example Briefs
Copy and tweak these short, effective starting points.
Nonfiction: Engineering Management
- Audience — New managers at 50–200‑person startups
- Outcome — 90‑day plan; 1:1s; metrics; hiring; reviews
- Voice — Clear, practical, concrete examples; no buzzwords
- Topics — onboarding, OKRs, staff meetings, runbooks, postmortems
Fiction: Cozy Fantasy
- Audience — Adults who enjoy low‑stakes, character‑driven stories
- Outcome — Gentle arcs, found family, sensory worldbuilding, food/craft scenes
- Voice — Warm, whimsical, intimate; avoid grimdark
- Topics — seasonal festivals, recipes, artisan guilds, small‑town politics
Business: Growth Marketing
- Audience — Solo founders and early‑stage marketers
- Outcome — ICP, messaging, channels, experiments, analytics setup
- Voice — Actionable, example‑first; avoid jargon; simple frameworks
- Topics — onboarding, activation, retention, referral, LTV, storytelling